Take a Closer Look at Balenciaga's Grocery-Ready Erewhon Collaboration

Balenciaga has once again claimed the spotlight, redefining its presence after a tumultuous year by shutting down the sunny streets of Los Angeles. This weekend, the fashion house unveiled its Fall 2024 collection with a runway show that radiated luxury beneath the iconic Hollywood sign.

Demna stormed L.A.'s glitzy neighborhoods with a striking runway presentation that seamlessly blended into everyday Hollywood life. The event drew a star-studded crowd, with Kim Kardashian, Kendall Jenner, and Nicole Kidman among the attendees, but it was Balenciaga’s headline-grabbing collaborations that truly stole the show. The brand unveiled a surprising yet perfectly aligned partnership with Erewhon, the upscale grocery store famed for its sky-high prices.

Models glided through palm-lined streets, chatting on phones, sipping oat milk lattes, and swinging grocery bags. From yoga moms to incognito celebrities, Balenciaga’s Erewhon-inspired attire moved with opulent ease from one look to the next. Demna's collection offered a high-fashion twist on everyday Erewhon chic.

The runway showcased an array of merchandise including T-shirts, zip-up hoodies, a cooking apron, a baseball cap, and a tote bag, all emblazoned with Balenciaga x Erewhon graphics. Each piece features prominent stacked branding in bold white lettering, alongside “EST. 1968” and “Los Angeles” insignia. Additionally, the collaboration includes an exclusive juice available in-store, a blend of organic apple, lemon, ginger, cinnamon, maple, and charcoal, known for its detoxifying benefits and striking color.

The Balenciaga x Erewhon collection is now available on Balenciaga's website, with prices ranging from $425 to $1,150 USD.