By: City Global Research Analysts
In: News
Feb 6, 2025
Your Temu Purchase Just Got Pricier—Here’s Why
That deal you scored on Temu? It’s about to cost you more.
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Your Temu Purchase Just Got Pricier—Here’s Why
That deal you scored on Temu? It’s about to cost you more.
As of February 1, a tariff loophole that let Chinese companies ship small packages to the U.S. duty-free is officially gone. The rule—called the de minimis exemption—was a quiet backdoor that helped e-commerce giants like Temu and Shein flood the market. In 2024 alone, 1.4 billion of these packages landed stateside, double what we saw in 2022.
The exemption itself isn’t new. It dates back to the Tariff Act of 1930, originally designed to let travelers mail home souvenirs without getting hit with extra fees. For decades, the duty-free limit was $200, until Congress raised it to $800 in 2016. But with growing concerns over competition with China—and the risk of illicit goods slipping through—both the Biden and Trump administrations have been looking to shut it down.
What does this mean for your wallet? According to the National Bureau of Economic Research, ending de minimis could hit U.S. consumers with an extra $11 to $13 billion in costs. That’s real money.
Meanwhile, Amazon is watching this play out with a grin. Without de minimis, its competitors take a hit, and it just so happens Amazon launched Amazon Haul—a mobile-only shop with everything under $20. Coincidence? Maybe. Smart timing? Absolutely.
As for Temu, they saw this coming. Instead of small-package shipping, they’re pivoting to bulk. Because in business, the winners don’t just play the game—they change the rules.
Your Temu Purchase Just Got Pricier—Here’s Why
That deal you scored on Temu? It’s about to cost you more.
As of February 1, a tariff loophole that let Chinese companies ship small packages to the U.S. duty-free is officially gone. The rule—called the de minimis exemption—was a quiet backdoor that helped e-commerce giants like Temu and Shein flood the market. In 2024 alone, 1.4 billion of these packages landed stateside, double what we saw in 2022.
The exemption itself isn’t new. It dates back to the Tariff Act of 1930, originally designed to let travelers mail home souvenirs without getting hit with extra fees. For decades, the duty-free limit was $200, until Congress raised it to $800 in 2016. But with growing concerns over competition with China—and the risk of illicit goods slipping through—both the Biden and Trump administrations have been looking to shut it down.
What does this mean for your wallet? According to the National Bureau of Economic Research, ending de minimis could hit U.S. consumers with an extra $11 to $13 billion in costs. That’s real money.
Meanwhile, Amazon is watching this play out with a grin. Without de minimis, its competitors take a hit, and it just so happens Amazon launched Amazon Haul—a mobile-only shop with everything under $20. Coincidence? Maybe. Smart timing? Absolutely.
As for Temu, they saw this coming. Instead of small-package shipping, they’re pivoting to bulk. Because in business, the winners don’t just play the game—they change the rules.
Your Temu Purchase Just Got Pricier—Here’s Why
That deal you scored on Temu? It’s about to cost you more.
As of February 1, a tariff loophole that let Chinese companies ship small packages to the U.S. duty-free is officially gone. The rule—called the de minimis exemption—was a quiet backdoor that helped e-commerce giants like Temu and Shein flood the market. In 2024 alone, 1.4 billion of these packages landed stateside, double what we saw in 2022.
The exemption itself isn’t new. It dates back to the Tariff Act of 1930, originally designed to let travelers mail home souvenirs without getting hit with extra fees. For decades, the duty-free limit was $200, until Congress raised it to $800 in 2016. But with growing concerns over competition with China—and the risk of illicit goods slipping through—both the Biden and Trump administrations have been looking to shut it down.
What does this mean for your wallet? According to the National Bureau of Economic Research, ending de minimis could hit U.S. consumers with an extra $11 to $13 billion in costs. That’s real money.
Meanwhile, Amazon is watching this play out with a grin. Without de minimis, its competitors take a hit, and it just so happens Amazon launched Amazon Haul—a mobile-only shop with everything under $20. Coincidence? Maybe. Smart timing? Absolutely.
As for Temu, they saw this coming. Instead of small-package shipping, they’re pivoting to bulk. Because in business, the winners don’t just play the game—they change the rules.
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